Hi, I am Juliana.

I am a mission-driven, forever curious, surely sensible and definitely not a lone ranger Graphic and Digital Designer. Not taking myself too seriously allows me to explore as much as possible new ideas and concepts. Good vibes spreader, energetic, enthusiastic, and passionate for doing great work and pushing creative boundaries. I rather inspire and promote team cohesion and accountability than being crowned as a boss. I would love to become an asset to your team. 


Summary

Highly creative designer with more than 10 years experience in marketing solutions for brand and performance channels. Great proficiency in Adobe design product (Photoshop, Illustrator, InDesign) and Sketch. Loves details, sees hidden problems, and is keen to solve them with a logic and creative approach. Fluent in English and able to communicate with team overseas. Very comfortable working in a full design process (from research throughout strategy and implementation) and able to handle multiple projects simultaneously to a high standard, develop creative and innovative solutions.


Highlights

• Marketing solutions
• Digital Experience
• Social Media
• Digital campaign development
• Project management
• Design key account


Experience

Co-Founder & Creative Lead at Recreart
August 2016 - Present

Recreart is a female-driven creative studio, learning and consultancy working worldwide on digital innovative strategies, engagement & communication tools.

Leading all design aspects of the company, learning methods, consultancy and clients needs, using strategic agility – understands connect between projects at hand and big level picture of the business; aware about markets, competitors and new technology trends, and customer focus, clearly understanding the requirements and suggesting other to meet and exceed our clients expectations.

Design Consultant at Automattic
June 2018- September 2018

Challenged to create a new brand concept to the most important event for Automattic, one of the most important open source companies in the globe. The ones behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup. As a result, a new brand concept, with a post- modern, geometric and fun approach was created by me, and more than 60 pieces also created to package the
event. Great to be the hands on and wrap up the project from scratch to a 360o event.

Contractor Art Editor at Goomark
December 2015 - August 2017

Performance campaign using ebooks.
Goomark is an open source full service digital marketing agency for small businesses. As a contractor I was in
charge of building and leading the vision for the editorial, user experience and content creation processes for multiple ebook campaigns.

Senior Art Director at In Press Porter Novelli
March 2014 - August 2016

Having worked with brands such as: GOL Linhas Aéreas, STB, Bosch, Philips Sound, Mattel, Fisher Price, Barbie, Dove, Unilever, Scania, Sony Mobile, LinkedIn, Playstation, Suzuki, Toyota, Honda, PepsiCo, Smiles, Jaguar, Melissa and Fujifilm.

Reporting to the Creative Director and Digital Business Director, I was in charge to leading the online brand presence design to all clients within the Digital Business Unit.

Main responsibilities: 
- Create and evolve an outstanding design experience which stretches from marketing campaigns into the smallest detail of multiple (digital) communication products.
- Create concepts and design campaigns with cooperation of comms, marketing activation and the brand marketing copywriter.
- Drive, publish and innovate the content of all the design guidelines and brand design consultancy for internal and external usage and ensuring working with the guidelines is made as easy as possible.
- Consultant and educate on design and implementation.
- Define how to best represent a concept visually.
- Develop the overall look or style of a publication.
- Coordinate activities with other artistic and creative departments.

October 2013 - March 2015

October 2011 - October 2012

Graphic Designer at Grupo Publique
March 2011 - September 2011

Graphic Arts Assistant at Lumina1
June 2009 - December 2009

Design Intern at Fischer America
February 2009 - July 2009


Education

Post-Graduation
• Trends & Communications at University of Lisbon

• Theories and Practices of Communications at Faculdade Cásper Líbero
Thesis: Trust, reputation and social bonds in Sharing Economy: an Airbnb study case

Bachelor’s degree
• Social Communications - Advertising at Universidade Belas Artes de São Paulo

• Graphic Design at IED - Istituto Europeo di Design

Technical
• Design and Visual Communications at Escola Panamericana de Arte e Design

Extension
• Cool Hunting - Trend Research at IED - Istituto Europeo di Design
• Social Media Marketing at ESPM - Escola Superior de Propaganda e Marketing


Nationality

Brazil & Italy, with Portuguese residency.